When someone buys a paint chip repair kit from Dr. ColourChip, they will get an email via Reviews.co.uk asking them to leave us a review. We call these reviewers Verified Buyers. When someone leaves a review via a product page, and links it to their Facebook, Twitter, LinkedIn or an e-mail address, we call these a Verified Reviewer. And finally, when someone leaves us a review using the form on the product pages, and doesn’t verify it by linking to a social network or e-mail address, it’s called an Anonymous Reviewer.